In this research paper the species variety of Ipomoea genera in coastal flora of East Midnapore district has been discussed. Ipomoea is a genus under convolvulaceae family. Nine types of species variety of Ipomoea genera have been recorded. Ipomoea pes-caprae is sand dune species. Ipomoea aquatica and I. littoralis are the aquatic genera. I. carnea & I. batatus grow in marshy area. I. marginata, I. macrantha, I. quamoclit and I. turpenthum are terrestrial climber.